Memorial Day Weekend 2022 Ready! The Big Sale Is Waiting For You!

Advertisement

Factors Affecting the Effectiveness of Online Sales

Factors Affecting the Effectiveness of Online Sales

Selling online is no stranger to everyone in the era of booming 4.0 technology and especially in the period of Covid-19 pandemic. According to statistics, 77.2% of the American population purchased goods online in 2020 and most people want to go into a store for their holiday shopping demands.

Not only does it open up the approach to a wide range of customer databases, you also do not have to rent a store and invest in initial facilities to market the product. Online sales can not be easy unless you do know 10 factors which directly affect it's effectiveness. Check out the article below.

1. Products's origin and price

Not only buyers but also sellers have concerns about the origin of the product. Investing in quality products is the first factor determining whether your online shop will succeed or fail. Thanks to quality products creating brand value, customers will trust to purchase many times and even introduce others to the store. Depending on the characteristics of the items at your store, you can identify the source of goods such as wholesale markets, wholesale stores or overseas cargo services, etc.

Besides the origin of goods, you also need to set up your reasonable pricing strategies for your own business because competitors are very strong in online business. If the product quality is good and the product is unique, customers are willing to shell out large sums of money to get it.

On the contrary, for mid-range and popular products you should research competitors, based on the cost to balance. No matter how good the quality and price of a product, it still needs to be based on the level of customer satisfaction with that product. If all meet the needs of consumers, surely your product will be trusted and supported by many customers.

2. Choose the right sales channel

Online business is a form of business on the internet through social medias such as Facebook, Twitter, Instagram, etc or popular e-commerce websites, for instance, a study reveals that 85% of orders from social media come from Facebook. Choosing the right online sales channel will help you save costs, human resources and increase sales.

No matter what you’re selling or which customers' segment you are targeting, there’s a sales channel out there that’s perfectly fit for your sales. Consulting Top 5 online sales websites in the world to choose one for your online stores located.

Further reading: The Important E-commerce Shopping Dates All Year Around.

3. Product information

When posting products on online sales channels, you need to describe the product details, information on color, size, material, quantity, etc. to facilitate customers to order and you do not have to spend too much time to consult guests. This also contributes to the professionalism of the shop and will make shop receive more positive reviews.

4. Product photos

Product photos play an important role in online business. Customers do not experience directly by hand (touch and try on clothes) but they will feel with their eyes. If the product image of your shop is genuine and beautiful, it will make customers feel good and easier to close.

There are many comedy stories surrounding online ordering when the real items and online images are absolutely different. Some stores were accused on social networks, which affects their reputation and brand.

Besides posting photos, you can also make video. These videos can contain many contents and tell the whole story of product. Customers prefer watching video than reading a long description about product. Another evidence for video's favorite is that YouTube is the second most popular website, just behind Google.

You might be interested in Top 5 Best Video Editing Apps with Coupon for Smartphones

5. Build a professional sales consulting team

One of the factors affecting the effectiveness of online sales is the consulting team. This is a direct bridge between products and customers. In order for customers to have a good impression on your shop, the consultant must understand the product and keep the attitude welcoming towards the customers.

If you need a sales consulting team or just one sales consultant, please keep your eyes peeled for Best Sales Consulting Providers to choose for your own.

6. Diversify the sales promotion

One of the factors that helps you increase your online sales is the implementation of sales promotion. These programs not only help increase the interaction on sales websites and also have the power to spread the brand. I suggests some promotions that can be applied to online stores:

- Buy 2 get 1 free

- Buy 2 get free shipping

- Gift voucher for the next purchase

- Post feedback to receive deals (10%, 20% ...)

- Giving small gifts

Prefer reading: 14 Promotion to Illustrate the Boom of Sales

7. Use sales management tool

Managing sales effectively and avoiding losses are the difficulties of many online store owners. Actual situation of multi-channel sales, you will not control the origin of goods, inventory on each channel, which can lead to inaccurate consultation for customers. Or sometimes, employees cannot be on page 24/24 to answer customers' questions. Especially, the calculation of revenue, profit and loss on channels by books or excel is very easy for humanbeings to make mistakes.

Understanding these difficulties, many sales management tools has been launched to fully meet the online business. From revenue and expenditure management, inventory, product codes, promotions to inbox management, guest comments. Reading top 10 sales management tools to pick one for your own business. However, don’t forget to visit Couponxoo to get the coupon codes and deals for your tool you choose and gain a saving amount because the sales management tool can charge with the perfect services they offer.

8. Research competitors

The competition requires online business people to always be wary of competitors: See which products they are trading? What sales tactics are they using? Why do they attract more customers than me? Remember that you have to be a few steps ahead of them before you can hope to gain customers and markets for your own store.

Do regular and constant research on competitors is an important determinant of effective online sales. You will actively have appropriate import and sales strategies to attract customers. For example, the Back to school season is coming and if you are supplies school provider online, you need to launch all your items and offers the attractive deals, coupon codes and discount codes into the market as soon as possible before your competitiors do instead.

Conclusion

In brief, online sales is not easy like many people think of and not everyone can make a lot of money if not experiencing hardships. Therefore, before deciding what items to sell, which age level do you target, etc, you should do careful researches to be aware of all factors which would directly affect to your success of  online sales. Wish you well on the way to running your online store.

Saving Tip
How To Clear Recents On Snapchat
How To Clear Recents On Snapchat
Read more ›
How To Temporarily Deactivate Snapchat
How To Temporarily Deactivate Snapchat
Read more ›
How To Know If Someone Unadded You On Snapchat
How To Know If Someone Unadded You On Snapchat
Read more ›
How to Know if Someone Deleted Their Snapchat Account
How to Know if Someone Deleted Their Snapchat Account
Read more ›
How To Hide Snapchat Score From Strangers
How To Hide Snapchat Score From Strangers
Read more ›
How To Get Dark Mode On Snapchat Without App Appearance
How To Get Dark Mode On Snapchat Without App Appearance
Read more ›
Trending Searches