How much Americans spend on St. Patrick’s Day 2021
The latest consumer spending data from the NRF and the prosper insight and analytics 2021 most of the St. Patrick’s Day survey found that 49% of adults said that they plan to celebrate St. Patrick's this year. Like what we have seen in the past few years, consumers may be adjusting their celebrations with the covid 19 in mind. Most Americans try saving money inside. It is considering the traditional holiday where the people meet up with your friends or as well as they also attend the parades, significantly fewer are doing so this year. Over half of people say that they will be avoiding the gatherings this year due to the pandemic. But the leprechauns are still in luck as 32% of consumers plan to keep the spirit alive by planning a special dinner or a celebration at home. Furthermore, with plenty of decorations and the festive treats needed to mark the occasion, 92 percent of those celebrating plan to make the St. Patrick's Day purchases. They plan to spend $40.77 on average, for a total of $5.1 billion nationwide.
Does It Matter that the St Patrick's Day is on Tuesday This Year?
The data show that consumers are slightly more likely to celebrate St. Patrick's Day if it falls on the weekend. It is not the big difference as you may think. According to the research in 2018, when St Patrick's Day landed on Saturday, 60% of the consumers expected to commemorate the day, according to the record. That's just incrementally higher than the 56 percent who plan to celebrate St Patrick's Day this year when it occurs in the middle of the week. It holds even when looking at the younger customers between the ages of 18 and 34. According to the research, the holiday's lowest participation occurred in 2009 when St Patrick's Day falls on a Tuesday. As you know that all the people belonging to any country want to save money by taking discount and deals.
How Do People Celebrate?
Wearing the green is the most popular and easiest way for consumers to show their Irish spirit. More than a quarter of the people say that they plan to make a special dinner and attend the party. How the consumers celebrate can also depend on that where they live. For example, those in the northeast are more than twice as likely to say that they will attend the parade as those in the west. People try to get a discount to save money.
Where are They Shopping?
Given that most of the popular items on the shopper's list are the food and the beverages, It is not surprising that nearly half, 49%, say that they will head to the grocery stores for the St Patrick's day items. Just almost 11% of people say that they plan to do their St Patrick's Day shopping online. That does not mean that digital doesn't influence their purchases. A recent study done by IBM shows that the percent of the consumers who use to buy them online and pick up in the store purchase food and beverages has grown from just 9 percent in 2014 to 61% percent in 2019. Most of the people focus on the deals that the shoppers have given.
What Do Consumers Purchase for the St. Patrick's Day?
Most consumers will spend their St Patrick's Day shopping dollars on the planning for the get-together or the apparel to wear to either go out or participate in the celebration.
- According to the research, 50% of buyers will spend money on food choices for St. Patrick's Day celebrations. They try to get the deals so in this way they can save money.
- The remaining 41% of consumers will spend money on beverages.
- The other 31% of shoppers will purchase apparel items to wear for a holiday.
- Decorations and the parties are conducted by 26% of consumers who spend money on St. Patrick's Day.
- The other 16% of the consumers spend their money on candy purchases.
Why Age Group Spend the Most on The St. Patrick's Day?
According to the research, the younger people spend the most on celebrating the St Patrick's day holiday everyone seems to participate in the spending pattern whether it is on an evening out, to host a party, Or just buying the clothing to get into the season many people are buying to celebrate.
- 18 to 24-years-olds people will spend an average of $39 on these St. Patrick's Day purchases.
- While $42 is the average that 25 to 34-year-olds will spend, making them the category with the highest average spending.
- If we talk about 35 to 44 years old, then the 35 to 44-year-olds will spend an average of $40.
- If we talk about 45-54, then in the category of 45 to 54-year-olds, the average spending stays consistent with $38.