In-depth into Coupons
What is the Discount Code?
Discount codes, coupons, or promo codes are characters from A-> Z, a-z, 0-9, or combination strings, sometimes with special characters. If you often purchase online, you will easily catch sight of these coupons on various e-commerce or coupon sites.
The first coupon was for a Coca-Cola cup that appeared in 1887 to help promote the beverage and this is said to be the origin of coupons. Coca-Cola later became the leading distributor of beverages throughout the states in the United States.
Since 1909, many forms of coupons have been widely used in the US and all around the world.
With the continuous development of e-commerce, online shopping has become a norm all over the globe.
Customers can easily receive promo codes, deals, and coupons when businesses launch promotions and online discount programs through email subscriptions or directly on their official website banners and products. This is for several purposes such as:
- Customer incentives: sometimes coupons are sent separately to customers who shop online on certain website systems to say thanks to after-sales customer care.
- Stimulating shopping demand and generating leads: for new e-commerce systems or new product launching, they will often issue discount codes for their new customers on the system. When customers shop online at coupon sites, at the checkout stage, you can enter your code in the redeem box.
Note: Discount codes will not be included in the cost of refunding if customers return the product. Discount code is valid only when customers purchase.
Types of Coupons
Depending on the nature of each program, discount codes will have different forms of application. Therefore, it is common to see the following types of promo codes.
1. Exclusive coupon
Exclusive codes are usually applied to special partners or collaborators and only valid at that unit and systems in the regulation.
2. Special and Unique Coupons
These codes will be sent separately to specific customers on special occasions. Their birthday, for example. With this type of code, only that customer will be able to use it.
This coupon service brings good experience in the minds of customers. They can feel the dedication and care from brands.
3. Valid Time
These promo codes remain valid before the expiration date.
4. Number of Uses
Customers, when getting a discount code, can only purchase within the specified number of times (for example 100 times). The purpose of the code is to stimulate the first 100 customers' demand.
5. Order Value
This type of coupon requires a minimum total order value to be valid. For example, the AAA code reduced $10 for online orders from $150.
6. Each Code Can Only Be Used Once
It usually has random or different orders or sequences of codes. Each coupon is only used once. This format is also intended to stimulate the need for economical online shopping from customers.
7. The Coupon Combines All of the Above
This is the most common type of discount code program available at major and reputable online shopping sites.