Learn How To Do Marketing Online In 12 Steps
Marketing in general and online marketing, in particular, is really hard if you don't have a suitable marketing strategy and plan. In fact, every business has to learn how to market on its own or else they run the risk of huge failure. Unlike traditional types of marketing, online marketing requires users to have their own skills and knowledge to be able to apply them and create success. So how to find out how to do marketing, especially how to make effective online marketing to suit your business in this 4.0 revolution is a question that not everyone finds a solution to.
What is online marketing? What is the marketing strategy?
Marketing strategy here is a way for businesses as well as individuals and organizations to implement to achieve their marketing goals. A marketing strategy that addresses the problems of the market, the customer focus and how your product/service will be positioned in the eyes of the consumer. Since then, businesses, organizations and individuals will change and improve according to what is related to products, prices, distribution channels and advertising campaigns, media... (it is called Marketing Mix 4P ).
Similar to marketing strategy, online marketing strategy also aims to achieve the goals of businesses, organizations and individuals and enhance their competitive advantage in the Internet environment.
We understand that for sales, the first and most useful tool you can use is Google. Why? When you buy a computer, do you go to google search "buy a computer", and many websites appear in front of your eyes, you will choose a website you like or have it at the top and click on it? From there you will have your purchase decision. This is in the marketing term called SEM. So what is SEM? SEM is divided into 2 categories: google Adwords ads and SEO. Google AdWords ads understand most roughly that you use the money to stand on top of google, reach consumers in the fastest and easiest way. And SEO is a set of optimization methods to make the website more friendly to google, thereby improving the ranking of your website to the top of google with related keywords. You need to optimize your content to become more user-friendly to find more search traffic. From there will make your website to the top of google for a period of time. This is considered as one of the most effective online marketing methods if you want to do business on the internet.
Create an attractive website
A great website helps you create a standout brand and make a great first impression. In addition, the website's UI / UX will increase the user experience to help you SEO more effectively, improve google's trust.
Create a great social network profile
Everyone will look for a social media presence today to see if a business is legitimate. Not to mention, social media is a great place to market your business to your customers.
Build an email list
Building your email list is important. Please do it, do not wait for anything. Email marketing is also an effective online marketing method for you to reach consumers. In addition, you can also build a customer care system, which will improve your ability to return to purchase and trust your brand.
Youtube is the largest video social network in the world, you can create your own world. In addition, you can also advertise online on youtube in different forms. There are a lot of people on YouTube right now who are your leads. Youtube is also a great platform for the marketer to discover and do marketing there such as SEO.
Proceed to build seminars on the website
Webinars are a great way to increase your website traffic and search strategy.
Viral content is the easiest giveaway - your giveaway will become a viral component to spread on social networks. If your award is truly valuable, your business can be inflated (in a good way) in just a few days.
Ask old customers for referrals
People will always trust their family and friends through whatever online advertising they see. This is a free and fast way to get more customers.
Create an infographic and share it
Well-designed infographics are highly rated for getting people to come to your website. Create a great photo profile, pin it to Pinterest, share it in multiple online communities. Infographics have a huge opportunity to go viral.
Join Facebook / Linkedin groups
The effectiveness of this will depend on the industry you're in. Join groups with your dozens of leads, which will help you understand the problems potential customers face. From there, you will come up with a marketing solution for you to reach them. You will also be able to directly interact and advertise your business to Facebook or LinkedIn group members.
Create your own affiliate program (Affiliate marketing)
This is a great way to get more customers - let other people use the marketing tools they know to sell you products and then give them a commission.