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Why Choose Online Paid Advertising?

Search Engine Optimization (SEO) and Content Writing are keys to making your site visible on the internet. They generate traffic to your website and increase the number of visits. Another way to improve online traffic, increase a website’s visibility, and increase leads, is online paid advertising. Every online website needs some promotion, and there is no better way to do it than making your ad visible on other websites, where potential clients can click on it and learn more about your business.


What is Online Paid Advertising?

Online Paid Advertising definitely attracts traffic. The ad shows on a website, and businesses can work on improving visibility, standing out against the competition, as well as optimization for website visibility and optimization with the marketing campaign of the company. Thanks to the internet, online paid advertising has become one of the most successful promotional tools in today’s world. Many industries take advantage of it, no matter what it specializes in.

YouTube, Amazon.com, they all take advantage of online ads and it is very usual that you see a paid advertisement of these websites appear on other websites so that you have to click on it, learn more about the business and their product line or online services. There are some things that you need to carefully consider before opting for online paid advertisements, so it’s a good idea to know them in advance before moving forward with your online campaign. Here they are.

Cost-Per-Mile or Cost-Per-Thousand

Online paid advertising is a complex marketing phenomenon. The price you need to pay for it depends on the number of clicks by visitors. In other words, the actions performed by visitors on a website play a key role in the effectiveness of your online marketing campaign. There are two bidding options when it comes to online paid advertising, the Cost-Per-Mile and Cost-Per-Thousand avenues. The Cost-Per-Mile bidding options concentrate on your ad visibility and doesn’t guarantee any traffic increase or conversions. On the other hand, the Cost-Per-Click option, or known as the Pay-Per-Click bidding option, depends on the number of click per visitors, and it determines the price of your online paid advertisement. That way, it is very likely that this online paid advertisement option will increase traffic to your website, improve conversions, and ultimately, your business will increase sales.

The Two Formats of Paid Online Advertising

According to the way the viewers see your online paid advertisement on a website, there are two types of online ads: search ads and display ads. Search ads are optimized for online searches, and they blend into search results. They are linked to search queries and keywords and appear accordingly on the user’s search engine. Unlike search ads that appear on online searches, display ads appear on other websites, and they are visible so that clients can click on them. The advantage of displayed ads is that marketers can customize text and images to increase visibility, and that way, they offer higher online exposure.

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